In 1999, my art director/creative partner and I would spend late nights at our agency coming up with ideas for ads. The guy was fun to be around and he had great taste in music—and that counted for something. Together we listened incessantly to Californication, and “Otherside” was my favorite track. Never a huge fan of the Red Hot Chili Peppers, I was swayed by the more melodic and introspective side to the band that I hadn’t heard before.

“I heard your voice through a photograph. I thought it up and brought up the past. Once you know you can never go back. I gotta take it on the other side.”