"ALISON" SLOWDIVE (1993)

For the month of November, I’ll be selecting songs in conjunction with the music Twitter challenge: #WelcomeToTheOccupation.

I was a latecomer to the genius of Slowdive. It wasn’t until the pandemic that their music suddenly resonated with me. Like life at the time – with everyone in my family Zooming in our apartment – the music of Slowdive often feels like layers on top of each other, co-mingling and melding. The music suddenly made sense to me. I understand now why people often say Slowdive songs feel like an escape. I get that same reaction every time I hear their music, including “Alison” off the band’s second album, Souvlaki.

The soaring, swirling feedback-fueled guitar parts are what draws me in. But it’s Halstead’s lyrics that keep me there in that space of utter detachment from the rest of the world. The feeling mirrors Halstead’s own escape to Wales following his breakup with Goswell. Which reminds me of a quality I’ve long admired in music – where the songwriter’s emotions become our own. It’s what makes “Alison” autobiographical in its own unconventional way.

“And the sailors, they strike poses. TV covered walls, and so slowly With your talking and your pills, Your messed up life still thrills me.”

"TALK SHOW HOST" RADIOHEAD (1996)

For the month of November, I’ll be selecting songs in conjunction with the music Twitter challenge: #WelcomeToTheOccupation.

The story of Romeo + Juliet is a complex one, filled with every human emotion — from pure ecstasy to torment. The soundtrack, as good as it was, was filled with tracks that erred on the happier spectrum, and gave us some great ones from Des’ree, Garbage and, of course, The Cardigans. But “Talk Show Host” steered the backend of human emotion, and did it the Radiohead way. It also has the distinction of being the b-side to the Radiohead anthem, “Street Spirit”.

For casual fans, “Talk Show Host” is a bit of a forgotten track. But for Radiohead fans, it’s considered one of the more memorable songs in their catalog. Playing second fiddle to “Street Spirit”, “Talk Show Host” demonstrated Radiohead’s ability to create more than music. They created a mood. Everything is unexpected here: the vocal delivery, the drumming, the bass line, the arresting sparseness of Jonny’s guitar. “Talk Show Host” felt more like a film score than a single, which made it a perfect addition for the Romeo + Juliet soundtrack, bringing out emotions no other song on the album cared to explore.

“I want to be someone else or I'll explode.”

"BEING BORING" PET SHOP BOYS (1990)

As an eighties kid, synth pop has been pumping in my blood ever since that first day I turned on my MTV. There’s some debate as to who’s considered a synth pop band and who isn’t. For this September Music Twitter challenge – #SynthPopSeptember – I’m focusing more on what’s considered synth pop, not who. The songs I’m featuring on Mental Jukebox this month aren’t solely composed of synthesizers. There may be drums, bass, and dare I say, electric guitars. But each of these songs were picked because the synthesizer is core to its being.

When done right, the art of engineering paradoxical elements in a song can lead to something incredible. We’ve seen it occur from the post-punk days of Joy Division when Ian Curtis’ baritone vocals crawled underneath Peter Hook’s unusually high bass lines. Or several years later when The Smiths paired Marr’s jangly guitar riffs with Morrissey’s morbid commentary of misery. It happened again in 1990 with Pet Shop Boys’ fan favorite, “Being Boring”.

“Being Boring” is one of my favorite songs from the Pet Shop Boys catalog because of its paradoxical elements, fusing a majestic synthscape with Tenant’s mundane memoir of growing up. The track saw less commercial success than some of their bigger singles in the US, but it was laden with some of Lowe’s most pristine synth riffs and Tenant’s finest lyrics. The song is about a friend of Tenant’s who died of AIDS. It’s about the reflection and change in perspective we may have in hindsight. I consider Please, Actually, Introspective and Behaviour to be one of the finest synth pop album runs in history – and “Being Boring” is arguably their best song.

“We dressed up and fought, then thought: "Make amends". And we were never holding back or worried that time would come to an end.”

"GETTING AWAY WITH IT" ELECTRONIC (1991)

As an eighties kid, synth pop has been pumping in my blood ever since that first day I turned on my MTV. There’s some debate as to who’s considered a synth pop band and who isn’t. For this September Music Twitter challenge – #SynthPopSeptember – I’m focusing more on what’s considered synth pop, not who. The songs I’m featuring on Mental Jukebox this month aren’t solely composed of synthesizers. There may be drums, bass, and dare I say, electric guitars. But each of these songs were picked because the synthesizer is core to its being.

I recently gained new perspective on the forming of supergroup Electronic from Peter Hook’s New Order memoir, Substance. It’s clear that New Order’s sound was becoming more and more synth-driven. What I didn’t realize was how significant the musical and personal tensions were between Barney and Hooky. Through this new lens, Electronic seems almost like a rebound fling. Barney escaping to pursue more of what he wants with the synths – and Johnny Marr fresh off the heels of The Smiths breakup. There is beauty in the chaos though, right? “Getting Away With It” is a perfect example.

Johnny Marr is playing guitars on this one, but the majority of the album’s focus is on the synthesizers. Electronic is the name of the band, after all. “Getting Away With It” was like a breath of fresh air on my beloved radio station WDRE. I listened to it incessantly, Barney’s vocals were as good as they’ve ever been. The melody fit his everyday tone perfectly. Neil Tenant’s distinct backing vocals were like the icing on the cake. And let’s not forget the synth riffs, one of Barney’s more underrated skills as a band member – whether he’s the frontman or co-leading.

“However I look, it's clear to see That I love you more than you love me.”

"LIVING IN OBLIVION" ANYTHING BOX (1990)

As an eighties kid, synth pop has been pumping in my blood ever since that first day I turned on my MTV. There’s some debate as to who’s considered a synth pop band and who isn’t. For this September Music Twitter challenge – #SynthPopSeptember – I’m focusing more on what’s considered synth pop, not who. The songs I’m featuring on Mental Jukebox this month aren’t solely composed of synthesizers. There may be drums, bass, and dare I say, electric guitars. But each of these songs were picked because the synthesizer is core to its being.

By the late 80’s and even early 90’s, a late resurgence of synth pop made its way onto the radio waves – led by a handful of bands, including Information Society, When In Rome, Kon Kan and Anything Box. This “newer” wave felt like it was fashionably late, and didn’t feel over-ripe by any means. The resurgence stubbornly and unapologetically clashed with the guitar-driven grunge era. And one of the era’s best outputs was “Living In Oblivion” by Anything Box.

Anything Box sounded like a bright, upbeat strand of Brith synth pop, but the band got their start in New Jersey – a region that benefited from several college and alt rock radio stations that made synth pop an everyday staple. The best part of the dance-oriented “Living In Oblivion” is the melody, but the synthesizers and drum machine (love that iconic drum fill and cowbell) do their part to drive the song forward on the dance floor.

“You can’t hide the pain, I can see it scrawled on your empty face.”

"HEAVEN OR LAS VEGAS" COCTEAU TWINS (1990)

A great title track is par for the course when it comes to great albums. If the title track doesn’t cut it, what does that say about the album itself? This month, the Mental Jukebox will be playing some of my favorite title tracks – inspired by @NicolaB_73’s music Twitter challenge, #TopTitleTracks.

It’s a shame more people don’t know the remarkable beauty and ingenuity of Cocteau Twins. The Heaven or Las Vegas album may have been their most well-known effort, but it still soars blissfully under the radar after all these years. The band helped create the soundscaped genre of dream pop much like how My Bloody Valentine helped shape the shoegaze equivalent. The title track, in particular, is one of my favorite Cocteau tracks to get lost in.

“Heaven or Las Vegas” emanates and enlightens. It could’ve made the darkest recesses of the earth sound euphoric. Elizabeth Fraser, once again, sounded more angelic than human. The swirling synths are practically hypnotizing, while the guitar holds you in a steady trance with these gorgeous cascading arpeggios and soaring riffs. Clocking in at nearly five minutes, “Heaven or Las Vegas” has become a shining example, not just of dream pop, but of any soundscape genre.

“I want to love. I've all the wrong glory.”

"THE BENDS" RADIOHEAD (1995)

A great title track is par for the course when it comes to great albums. If the title track doesn’t cut it, what does that say about the album itself? This month, the Mental Jukebox will be playing some of my favorite title tracks – inspired by @NicolaB_73’s music Twitter challenge, #TopTitleTracks.

Radiohead has made its name mostly by innovating the way we think of rock music. Over several decades, their ingenuity has expressed itself in unorthodox chord progressions, unexpected song structures, electronic experimentations, and more. Even still, it’s the straight ahead rock of The Bends that I love best. It is my favorite Radiohead album. And mostly because of Jonny’s guitar-driven bangers, including the title track.

Interestingly, “The Bends” seems to nod to various influences. The melodic structure is undoubtedly Beatlesque. The loud-quiet-loud dynamics is a page right out of the Pixies manual. And Thom Yorke has described the song as a Bowie pastiche. There is a lot to like on “The Bends”, but the best element is Jonny’s guitar playing. It screeches, jangles and soars like a melange of human emotions, as if the guitar itself is screaming and kicking.

“We don't have any real friends.”

"PURE" THE LIGHTNING SEEDS (1990)

The moment a song is born, the world is different. It’s now a part of our lives. We sing it in the shower. We dance to it at our wedding. We get pumped with it. We break up to it. We memorize it. We try to forget it. We rediscover it. This month, I’m joining Arron Wright’s Twitter music challenge: ##Popiversary2. Because why the hell not. Songs deserve their own anniversaries, too.

Year: 1990

My love for music really soared when two key events in my life came to fruition: getting my driver’s license when I was a junior in high school and finding out about an alt rock station that my county was able to barely catch on the airwaves. The reception wasn’t great, but it was more than good enough. WDRE – formerly WLIR – was the station where I discovered new bands and rediscovered ones that have been around for years. It’s the station where I first discovered The Lightning Seeds and the breakthrough alt single “Pure”.

“Pure” blasting in my Oldsmobile Omega, windows down, cruising through windy roads back from track practice, on my way to a friend’s house or to the Mt. Kisco Diner. “Pure” was light, upbeat, euphoric. It was like a drug. It didn’t matter how crappy of a day I had, “Pure” saved the day. It didn’t matter if the girl didn’t like me back, “Pure” saved the day. It didn’t matter if I had no plans for the weekend, “Pure” saved the day. Ian Broudie’s music is like a time capsule stored away in a closet. The music didn’t stay highly relevant over the past few decades. But it’s awesome seeing him at Glastonbury 2023. No one ever forgets great music – it’s pure and simple every time.

“Don't sell the dreams you should be keeping.”

"HUMAN BEHAVIOUR" BJORK (1993)

The moment a song is born, the world is different. It’s now a part of our lives. We sing it in the shower. We dance to it at our wedding. We get pumped with it. We break up to it. We memorize it. We try to forget it. We rediscover it. This month, I’m joining Arron Wright’s Twitter music challenge: ##Popiversary2. Because why the hell not. Songs deserve their own anniversaries, too.

Year: 1993

I’ll admit, while I liked a small handful of Sugarcubes tracks (“Hit”, “Leash Called Love”, “Motorcycle” to name a few), the band as a whole were just a little too cooky for me. Especially with the guy exclaiming random things into the mic. Why not just leave the vocals to Bjork? So, the minute Bjork went solo, I think that’s when things got a whole lot better. I thought her music got instantly stronger, smarter and more poignant. It all started with an opening track called “Human Behaviour”.

Like her vocals with the Sugarcubes, the song still had her signature vocal gymnastics. It’s like she’s warming up in front of us and blowing our minds from the get go. And the singing is gorgeous. But where things diverge are in the instrumentation. “Human Behavior” was still experimental and imaginative, but it wasn’t fraught with a dual personality dynamic. The song, in its entirety, was going in a single direction that was exciting and cool.

“If you ever get close to a human and human behavior, be ready, be ready to get confused and me and my here after. There's definitely, definitely, definitely no logic to human behavior.”

"BONES" RADIOHEAD (1995)

The moment a song is born, the world is different. It’s now a part of our lives. We sing it in the shower. We dance to it at our wedding. We get pumped with it. We break up to it. We memorize it. We try to forget it. We rediscover it. This month, I’m joining Arron Wright’s Twitter music challenge: ##Popiversary2. Because why the hell not. Songs deserve their own anniversaries, too.

Year: 1995

Music fans have mostly heralded the originality and ambition of OK Computer and Kid A over all the other incredible Radiohead albums. OK Computer is one of my favorite albums of all time, no doubt. But it’s not even my favorite Radiohead record. That distinction belongs to The Bends. I love innovation just like any semi-serious music fan, but at the end of the day, I just want a great collection of bangers. Like the first six studio albums from Zeppelin, The Bends is an album built on monster guitar riffs, not monster ambitions. There’s not a weak link in the bunch. “Street Spirit (Fade Out)”, “Fake Plastic Trees” and “(Nice Dream)” are perhaps the most well known songs on the tracklist, but “Bones” is one of those that makes me wish Radiohead would keep rocking out a little more.
How about Jonny’s guitar chops on this one? On “Bones”, this makes me think of all the kids out there who want to play guitar. I think most of them want to play like Jonny. Thrashing, screeching and motoring his way across a three-minute piece de resistance. Everything else rides on this monster wave, that grooving bass line and Thom’s vocals that fluctuate from straight-ahead underground to falsetto in the heavens. “Bones” is the kid in Thom, Jonny, Ed, Colin and Philip jamming in the garage because there’s nothing remotely better to do with their time.

“NOW I CAN'T CLIMB THE STAIRS. PIECES MISSING EVERYWHERE. PROZAC PAINKILLERS. WHEN YOU'VE GOT TO FEEL IT IN YOUR BONES.”

"I USED TO LOVE HIM" LAURYN HILL FEAT. MARY J. BLIGE (1998)

The moment a song is born, the world is different. It’s now a part of our lives. We sing it in the shower. We dance to it at our wedding. We get pumped with it. We break up to it. We memorize it. We try to forget it. We rediscover it. This month, I’m joining Arron Wright’s Twitter music challenge: ##Popiversary2. Because why the hell not. Songs deserve their own anniversaries, too.

Year: 1998

Lauryn Hill has one studio album to her credit, but it’s one for the ages. A hugely ambitious effort, The Miseducation of Lauryn Hill was a concept album and a personal memoir. It rewrote the rules and redefined genres like soul and hip hop. It had that rare quality of making your whole being move. Not just your body, but your mind and soul. There were enough songs to get two albums out of it. And one song deserves more credit than it gets. The second half kicks off with one of the greatest, most glorious breakup songs ever: “I Used to Love Him”.

The doo-wop influences are all over Miseducation, and especially apparent in the opening harmony on “I Used to Love Him”. It’s one of the most memorable and iconic musical moments on the album. But the highlight is the dual rant from Hill and Mary J. Blige. The breakups described in the lyrics weren’t debilitating, they were liberating. The more I listen to “I Used to Love Him” the more I come to a beautiful realization. That the song is less about breakups and more about reclaiming your identity.

“I CHOSE THE ROAD OF PASSION AND PAIN. SACRIFICED TOO MUCH. AND WAITED IN VAIN. GAVE UP MY POWER. CEASED BEING QUEEN.”

"HOTEL CALIFORNIA" GIPSY KINGS (1990)

This month, I’m jumping into the #APlaceInTheSong challenge from @JukeboxJohnny2. Great songs have that special ability to describe places in a way that makes us feel like we’re right there. Each day, I’ll pick a track that I think accomplishes that feat.

One of my all-time favorite cover songs hails from one of the my all-time favorite movies. The Big Lebowski was never short on great music, epic story arcs, fascinating character development and comedic moments. And the Gipsy Kings’ cover of The Eagles hit “Hotel California” seemed to be somehow dropped down on the dusty intersection of all these elements.

John Turturro’s “Enter Jesus” moment at the bowling alley is one of the most unforgettable Big Lebowski moments. And the scene is queued up with this song. It’s an ironic choice because The Dude throughout the film makes it clear how much he hates The Eagles. In a cruel twist of fate, his bowling nemesis seems to arrive with his own personal soundtrack, flaunting The Eagles’ biggest hit on a bed of heartfelt flamenco. While I don’t care much for The Eagles, I love what the Gipsy Kings did with this mega hit. “Hotel California” was no longer just a place. It became a state of mind.

“Bienvenido al Hotel California, Such a lovely place.”

"WALKING IN MY SHOES" DEPECHE MODE (1993)

This month, I’m jumping into the #APlaceInTheSong challenge from @JukeboxJohnny2. Great songs have that special ability to describe places in a way that makes us feel like we’re right there. Each day, I’ll pick a track that I think accomplishes that feat.

Violator will forever be known as the album that put Depeche Mode on the map. It was the album that truly brought their music to the masses; ironically it wasn’t the one preceding it. Still, when you look at the album immediately following Violator — Songs of Faith and Devotion — one can argue that it was the better of the three albums from top to bottom. The band felt completely locked in, despite the growing tensions within the group. And one of the highlights from this rich album is “Walking In My Shoes”.

Did DM turn into a rock band overnight? The instrumentation showed a rougher edge to the band with live drums, muscular guitar riffs and large doses of feedback. But the songwriting was still Martin Gore at the core. The exceptionally crafted lyrics straddled that delicate balance of vulnerability and brashness as told through the voice of a convict inside a courtroom. I got to see the band perform this song live on the Devotional Tour. There was no question that the infighting happening with the band affected their energy. For a few years, Depeche Mode had earned a reputation for being great live performers. While the showmanship just wasn’t there, it was clear that DM turned a corner. By expanding their sound to include more rock elements, somehow they found their sweet spot musically.

“But I promise now, my judge and jurors. My intentions couldn't have been purer. My case is easy to see.”

"FITTER HAPPIER" RADIOHEAD (1997)

This month, I’m jumping into the #APlaceInTheSong challenge from @JukeboxJohnny2. Great songs have that special ability to describe places in a way that makes us feel like we’re right there. Each day, I’ll pick a track that I think accomplishes that feat.

OK Computer and Kid A are the two most commonly cited Radiohead albums in terms of the band’s massive innovation and influence on rock. While The Bends is still my favorite record of theirs – can’t get enough of Jonny’s monster guitar riffs on that one – OK Computer is my second favorite Radiohead album. Every song is progressive in its own way. But of all the tracks, “Fitter Happier” pushes the norms of rock music the most.

First off, it’s barely a song. It’s a track with the only thing that’s remotely melodic being the wandering piano and disparate synth sounds. “Fitter Happier” feels like the audio equivalent of a David Lynch film. The mood it creates is perhaps its biggest strength. The irony of all the things listed as ways to become fitter and happier seem so lifeless when recited by the automated voiceover. It seems to be more life-draining than life-giving.

“Fitter happier. More productive. Comfortable. Not drinking too much. Regular exercise at the gym 3 days a week.”

"TOM'S DINER" SUZANNE VEGA WITH DNA (1990)

This month, I’m jumping into the #APlaceInTheSong challenge from @JukeboxJohnny2. Great songs have that special ability to describe places in a way that makes us feel like we’re right there. Each day, I’ll pick a track that I think accomplishes that feat.

Purists choose the Suzanne Vega original off of Solitude Standing, but the remix with DNA is my favorite version of the song by far. Rarely do I think the remix collab formula beats the original. But it does happen. One of the other few exceptions I can think of is the Aerosmith / RUN D.M.C. version of “Walk This Way”. The blend of sound and genres was a case where the whole is greater than the sum of its parts. And that’s the case here with “Tom’s Diner”.

What I love most about the song is that it describes a real restaurant that Suzanne Vega ate at frequently when she was a student at Barnard. It’s a real place conjuring real memories with real people. “Tom’s Diner” is real life, not fiction, captured so vividly in Vega’s monotonous, repetitive vocals, each verse flanked by a series of irreplaceable doo doo doo doo doo doo doo doos. DNA’s bass and drum machine assure us there is rhythm and energy in the monotony of morning coffee at the diner.

“Does she see me? No she does not Really see me 'Cause she sees Her own reflection.”

"BLACK GOLD" SOUL ASYLUM (1992)

This month, I’m jumping into the #APlaceInTheSong challenge from @JukeboxJohnny2. Great songs have that special ability to describe places in a way that makes us feel like we’re right there. Each day, I’ll pick a track that I think accomplishes that feat.

College was a special time in my life – and music was there all along providing the soundtrack. I was a freshman in the fall of 1991, so you can imagine, grunge and all its varied forms was integral to these years. Soul Asylum is not a typical grunge band. In fact, many of their songs sound nothing like grunge. They had a big acoustic era, and they were even recording albums nearly 10 years before grunge exploded on the scene. Still, somehow the Grave Dancers Union album feels very much in line with era-defining releases like the Singles soundtrack, which was full of grunge jams.

“Black Gold” was pretty big on Boston’s alt rock radio station WFNX. “Runaway Train” and “Somebody To Shove” were bigger hits, but “Black Gold” is the most nostalgic of the three tracks for me. Quiet-loud-quiet dynamics evoke thoughts of Nirvana and Pixies. The heavier grunge-like guitar parts are fine, but it’s the iconic treble note cascades coming out of the chorus that get me every single time. Listening to the song again, I feel like I’m back in my freshman dorm all over again.

“Won't you fill up the tank, let's go for a ride.”

"ONE WEEK" BARENAKED LADIES (1998)

This month on Twitter, @sotachetan hosts #BrandedInSongs – which is a head-on collision of my personal world of music and my professional world of branding and advertising. The challenge is to simply pick a song with a brand name in its lyrics or title. I added one more criteria to my picks, which is this: the songs themselves must be as iconic as the brands they mention. No filler here.

Few songs are as initially intriguing and perpetually annoying shortly after as “One Week”. The chart position says it all. It rose to #1 on the U.S. Billboard 100 – and it stayed there literally for one week. Still, do you remember the first time you heard the song? I do. Barenaked Ladies outdid REM’s “It’s The End of the World As We Know It” and Billy Joel’s “We Didn’t Start The Fire” by taking a similar route, but doing it in hyperdrive.

The words. It’s all about the words. Lyrically, “One Week” is a magnum opus. A cultural encyclopedia spilling over the edges – and it rhymes (like LeAnn Rimes). If you need to get a pulse of the topics that made headlines in the nineties and you needed it quick, listening to “One Week” will probably do the trick. Makes me wonder how many takes it took to nail it down because every line is rhythmically connected to another – and at light speed.

“Like Snickers, guaranteed to satisfy.”

"SUPERSONIC" OASIS (1994)

This month on Twitter, @sotachetan hosts #BrandedInSongs – which is a head-on collision of my personal world of music and my professional world of branding and advertising. The challenge is to simply pick a song with a brand name in its lyrics or title. I added one more criteria to my picks, which is this: the songs themselves must be as iconic as the brands they mention. No filler here.

I have mixed feelings about posting this one. Oasis is not my favorite band by any stretch. It did seem like requisite listening for anyone interested in a real rock sound during the early to mid nineties. But the whole sibling feud between Liam and Noel seemed too immature and ridiculous, even to me, a college kid during the band’s hey day. I also don’t like Liam as a person in general. That said, the guy is a talented songwriter. Some of those melodies are Beatles-esque. One prime example: “Supersonic”.

I remember when “Supersonic” hit radio. How could you not? There really wasn’t anything that sounded quite like it? It was frankly a breath of fresh air. This Manchester rock sound seemed to tell all the Seattle grunge bands to go shove off – in so many notes. “Supersonic” also has the distinction of being the band’s very first single. Like most of the songs from Oasis, this one was sung by Liam, but written by Noel. Noel’s guitar work is pretty solid on this one, but Liam’s lead vocals carry all the swagger.

“I know a girl called Elsa, she's into Alka-Seltzer. She sniffs it through a cane on a supersonic train.”

"SMELLS LIKE TEEN SPIRIT" NIRVANA (1991)

This month on Twitter, @sotachetan hosts #BrandedInSongs – which is a head-on collision of my personal world of music and my professional world of branding and advertising. The challenge is to simply pick a song with a brand name in its lyrics or title. I added one more criteria to my picks, which is this: the songs themselves must be as iconic as the brands they mention. No filler here.

Nirvana certainly suffers from that spell of commercialization that covers up just how pivotal they were as a cultural phenomenon. They were, in fact, the band that made an outsider music genre palatable for the masses. Their album covers – especially Nevermind – were the stuff of college dorm posters. And the smiley face t-shirt is ubiquitous. With the resurgence of 90’s rock music, it is kinda cool seeing kids latch on to bands like Nirvana and Smashing Pumpkins. Just this week at my daughter’s concert, a three-piece band (hello Kurt, David and Krist) played “Smells Like Teen Spirit” and I felt like I died and went to heaven.

“Smells Like Teen Spirit” suffers from being probably the band’s most overplayed song. This has diminished the genius of the song. It rocks – and every element is absolutely iconic, the drums, the bass, and every single guitar hook. But it’s the lyrics that put the song in a whole separate class. This was my soundtrack – or at least a decent portion of it – to my freshman year in college. It was fun, rebellious and angry – and everyone from metalheads to alt rock fans got into it. “Smells Like Teen Spirit” was the great equalizer.

“With the lights out, it's less dangerous. Here we are now, entertain us. I feel stupid, and contagious. Here we are now, entertain us.”

"MAN ON THE MOON" R.E.M. (1992)

This month on Twitter, @sotachetan hosts #BrandedInSongs – which is a head-on collision of my personal world of music and my professional world of branding and advertising. The challenge is to simply pick a song with a brand name in its lyrics or title. I added one more criteria to my picks, which is this: the songs themselves must be as iconic as the brands they mention. No filler here.

There was plenty of buzz going around about the new R.E.M. record. Up until that point, the band had already recorded several landmark albums. But the most recent one “Out of Time” was considered sub-par by their own lofty standards. Automatic For The People was a significant return to form, widely considered to be one of their best – resolutely R.E.M. even with its wide commercial appeal. Pulling that off was quite a feat in itself. And “Man On The Moon” is one of its many standouts.

R.E.M. is in their sweet spot here. Mid-tempo, jangly pop with non-pop lyrics. Substitute Stipe for another lead vocalist, and it’s just not the same song anymore. His unique sound gives the track its character, from the verse’s doldrums to the yearning chorus refrain. Midway, Peter Buck’s guitar solo teases the listener with a potentially monstrous guitar riff that becomes suddenly subdued and snuffed out by Stipe’s vocals. And I just love how the song ends. So perfectly R.E.M. down to the last, somewhat abrupt note.

“Let's play Twister, let's play Risk, yeah, yeah, yeah, yeah.”